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О курсе Темы Conversational English Темы Business English Стоимость и учебные материалы
Темы Business English
  1. Telephoning
    • with the secretary
    • to make an appointment, put it off or cancel it
    • to place an order, about delay in shipment
  2. Personal contacts, socializing
    • welcome to the company
    • getting acquainted
    • during the break
    • introductions
    • agreements, disagreements, expressing opinions
    • diplomatic language, gratitude
    Role plays
  3. Negotiations
    • rules for negotiations
    • useful w. combinations
    • example of negotiations
    • types of meetings
    • how to make a start
    • formal, informal agenda
    • how to make a point, clarifications
    • reporting progress, interruptions
    • conflicts during negotiations
    • AOB
    Role plays
  4. Production, market research, marketing, promotional tools, advertising
    • introduction to marketing and advertising
    • finding the customer (маркетинговые исследования, профили потребителей, сбор данных)
    • planning a marketing strategy (маркетинговый план, принцип пяти P, стратегии позиционирования и ценообразования)
    • creating ads (model AIDS, виды рекламных носителей, работа с рекламными агентствами)
    • marketing tools (каналы распространения, типы скидок, розничные продажи, телемаркетинг, прямой маркетинг)
    • presenting your public face (связи с общественностью, веб-сайты, спонсирование, написание эффективных пресс-релизов)
    • marketing through trade fairs (логотип с символикой компании, организация мероприятий, посещение торговых ярмарок)
  5. Presentations
    • let's get started (organizational details, timing, handouts, ways to attract audience's attention, opening a presentation)
    • today's topic is (adding ideas, referring to other points, talking about difficult issues, жестикуляция, язык тела)
    • my next slide shows (emphasizing, making contrasts, the rule of 6, saying numbers, introducing visuals)
    • as you can see from this graph ( talking about visuals, описание графиков и диаграмм, советы по описанию тренда)
    • to sum up (using your voice effectively, phrases for effective conclusions, making recommendations, summarizing the main points)
    • asking questions (dealing with questions, решение проблемных ситуаций, заминки, прерывания)
  6. Central banking, money and taxation, accounting and financial statements
  7. Commercial activities and types of contracts
    • characteristics of contracts
    • discussing the prices and terms of delivery
    • terms of payment, time of delivery, packing, marking, shipment, guarantee, insurance
  8. Business trips
    • a hotel reservation, at the hotel
    • at the airport
    • at the restaurant
  9. Letters
    • the parts of a business letter
    • enclosures and postscripts
    • examples of letters
  10. Report on a company, final report(итоговый отчет)
  11. Describing Industrial process
  12. Customer care
    • introduction to customer care
    • face to face with customers
    • dealing with customers on the phone
    • call center success
    • delivering customer care through writing
    • dealing with problems and complaints
  13. Sales and purchasing
    • jobs and responsibilities (основные обязанности менеджеров в области продаж и закупок, совещание отдела продаж, бланк заявки)
    • new contacts
    • offers (tenders, bids, talking about a product)
    • negotiations (terms and conditions)
    • orders
    • customer care (complaining effectively, complaint management with CASH, letters of complaint and apology)
  14. Shipment , delivery, insurance
  15. A tour of a factory (осмотр предприятия)
  16. Describing a factory
  17. A tour of an office block ( осмотр административного помещения)
  18. Structure of the company, expansion and new markets (расширение компании и новые рынки)
  19. Management and cultural diversity, recruitment, labour relations
  20. Personnel training, interviews (подготовка к собеседованию), resumes
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